Judisk Krönika

Case Study

How I helped improve the online presence of a one
of a kind publication for Swedens Jewish community

How I helped improve the online presence of a one of a kind publication for Swedens Jewish community

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Project Brief

Judisk Krönika is Sweden’s longest-running Jewish publication. It serves to expand and unite the Jewish community in Sweden, offering spiritual and community-based articles in their bimonthly publications. With the holidays approaching, Judisk Krönika (“Jewish Chronicle”) approached me to enhance the user experience of their website, to promote and supplement their print magazine.

My Role

Responsible for defining the initial web strategy, producing all user experience and interface design work, and presenting deliverables to the client.

the ask

To improve usability, I focused on business goals rather than specific features in order to define a desirable role for the website and determine how it would best address users’ needs.

Increase User Engagement

The strategy to increase user engagement relied on establishing engagement features to serve as KPIs for the website’s core behaviors.

Improve Usability

The existing website was in dire need of an experience overhaul—its UX conventions and design where out of date and frustrated users.

Increase Subscriptions

By leveraging existing content from their current website and publication, we sought to increase subscriptions to the magazine.

the approach

In order to achieve business goals and ensure the product we created addressed user problems, I opted to use the following process


In efforts to minimize waste and conserve resources, I employed a lean approach that emphasized rapid prototyping; iterative testing, user feedback and UI mock-ups. Opting for this approach was importance because it allowed us to validate the success our features/project would likely have, prior to deployment.

Defining Structure

After collecting requirements and prioritizing features, there was a clear picture of what would be included in the final product. To illustrate how the pieces would fit together to form a whole, I used Jesse James Garrets visual vocabulary for describing information architecture which helped me create a conceptual structure for the site.

Iterative Prototyping

To further refine the structure and give shape to the requirements, I used a rapid and iterative prototyping for the initial UX design; this allowed me to visualize many UX variants without committing extensive resources. Starting with hand rendered sketches, I worked to rapidly develop digital prototypes to test and validate with real users.

User Interface Design

After successful validation the new architecture and structure of the website, I started creating iterative UI concepts. This websites role as hypertext systems (rather than software interface) was the reason I placed heavy emphasis upon the readability of navigational design and typography, specifically on the mobile web.

information architecture

After our initial strategy was complete and the client approved the functionality and content to publish on the website, I could begin to structure that content. To do so, I used Jesse James Garrett’s Visual Vocabulary to define the architecture of the website. Using footnotes and numbering key functions was beneficial to helping all team members comprehend the flow.

iterative digital prototypes

With the structure, requirements and content defined I begun to create iteratively create digital prototypes to test. The goal was to create an MVP capable of validating the new layout and structure, ensuring it improved their usability.

The iterative digital wireframe concepts - my main reference for validating the new UX and flow

user interface design

Using the wireframes and information architecture as a foundation, I designed an interface to support the key features and goals of the website

Landing Page

The landing page was designed to increase user-engagement with their content and increase online publication subscriptions. Leveraging their publications existing content onto the landing page was beneficial in helping to quickly communicate the core services the site offers their users.

Publication Preview

Viewing and engaging with Jewish Chronicles publications was one of our main user needs in the initial strategy. Users can preview, download or share the publication issue, review contributor information. Throughout the project I conducted informal usability testing with potential and existing users. This was necessary to understand the likely success of the website.

About the Publication

This page highlighted the publications contributors, authors and writers as well as expressed their mission statement.



The website launch was the first step in an iterative strategy to expand Jewish Chronicle’s presence - online and off. To learn how to improve, and when to pivot, we monitor the site’s metrics, collecting data and user feedback. Since launching the website in September 2015, Jewish Chronicle has seen an increase in time on site, new visitors and conversions.

Bounce back rate decreased by 35% within 60 days of launch

Average page views have increased to 157%